Sunday, May 30, 2010

Crocs ABF Launch at EK Biki WaterWorld

Hip happening this summer with Crocs at Enchanted Kingdom

This summer is bound to feel longer as Crocs gives you an enchanting reason to feel good under the sun! Get ready to experience the never-before “Almost Barefoot” freedom as Crocs brings you the latest footwear innovation. The Crocs’ Almost Barefoot (ABF) Collection was officially officially launched at the latest water theme park to hit the country, EK BiKi WaterWorld.

Continuing Crocs’ passion to bring profound comfort and fun to every pair of feet in the world, the ABF footwear comes as the latest addition to Crocs’ flip-flop collection. Made with the technologically superior Croslitetm material, the ABF footwear provides ergonomic comfort and fit while giving you a fashionably chic look — for the beach or just walking around the mall. ABF is available in men’s and women’s adult sizes in a wide array of vivid colors for you to choose from.

The launch at the EK BiKi WaterWorld showcased Crocs ABF collection alongside the latest spring and summer styles for 2010. Special performances by an acrobat group, a world class magician and Enhanted Kingdom’s in-house dance group was hand on hand to entertain Crocs’ fans. Purefoods TJ hotdog sandwiches, drinks and lots of Crocs freebies were given to all registered guests. They also raffled off free Crocs footwear to 3 lucky winners.

"Since the iconic shoe models were first launched, Crocs has continued to develop new products that revolutionize the footwear industry. The ABF collection comes as another grand expression of the innovative spirit that Crocs as a global leader in casual and comfortable footwear embodies. EK BiKi Water World is the perfect venue to launch the ABF Collection. Our guests get to feel, experience and enjoy the “Almost Barefoot Freedom”.’ remarked Franco O. Limjuco, Vice President of All Condition Gear Philippines, Crocs’ exclusive distributor in the Philippines.

Nothing comes close to the “Almost Barefoot” freedom that the ABF collection offers. So get in your hippest summer wear and get ready to seize the last summer hooray from Crocs — because feeling good starts in your feet!

Other shoes that graced the runway were the Modi Flip and Clog, the Crostrail, Farah, Melbourne Flip, Florence, and Shecon. Kids too can have extended summer fun, with Crostrail Kids, Gabe, Electro Slide, Electro Flip, Tully girls, Shark, and Starfish.

The Crocs Feel Good Revolution
Feeling Good from the Start
In 2002 Crocs emerged at the Ft. Lauderdale boat show. But these Crocs didn’t bite. They made people smile. They were a revolutionary new view on footwear with a colorful and comforting soul that made people feel good – both physically and emotionally.

Crocs started a movement...

The Crocs Feel Good Revolution is not a manufactured message pushed on people. It is a movement powered by the people that bubbles up from the streets. The Crocs Feel Good Revolution inspires an authentic feeling of fun, giving permission to cast off the normal boundaries of style to be colorful and casual, but above all to be comfortable.

Welcome to Crocs Feel Good Revolution.

About Crocs, Inc.
A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ:
CROX), offers several distinct shoe collections with more than 120 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 125 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit your local authorized Crocs retailer or find Crocs on the Web for additional information.

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